Binance is known as one of the largest cryptocurrency exchange platforms in the world. The exchange is facing massive regulatory lash back in many countries. However, Binance has managed to secure the backing of European markets by participating in Russian sanctions. Meanwhile, Binance is also trying to score deals with major organizations and associations around the world.
One such deal was made with the National Football Association of Brazil with Binance. The deal accounts for the marketing support and cryptocurrency sponsorship for the association. The organization known as CBF is considered the biggest football organizer in the country. Furthermore, Binance is currently the sole sponsor of CBF, hailing from the cryptocurrency industry.
It is worth mentioning that Football is considered one of the most profitable and central industries in Brazil to the extent that it is added to the national flag. Binance’s official Twitter account posted recently indicates that the cryptocurrency exchange was the sole supporter of the CBF in the industry.
On the other side, CBF is planning to use the partnership with Binance to expand its exposure and introduce innovations like blockchain payments for tickets for the fans of football around the globe. Lorenzo Perales is the Commercial Director for CBF, who told the media that the demand for NFTs depicting the Brazilian football players is increasing in the country.
Binance will Assist CBF in Increasing its Customer Base
CBF Commercial Director Perales also claims that the addition of cryptocurrency sponsorship will increase the adoption of cryptocurrencies in the region. Meanwhile, events like the Female football division are going to get a better response from the audience considering their higher exposure. He also claimed that the association would be able to digitize the football industry and introduce the sport to a generation of new football enthusiasts.
Binance CEO CZ told the media that sport is considered an important aspect of everyday life in Brazil. He further explained that the partnership would ensure bilateral growth opportunities for both industries. Through football fans in Brazil, cryptocurrencies will reach a new audience around the globe. Binance also aired the plans to acquire a regulated Brazilian cryptocurrency exchange called Simpaul Investimentos.