The lovers of fast food in the United States are offered an opportunity of a lifetime. The fast-food giant Burger King has recently started a new promotional campaign that allows users to win cryptocurrencies. The winners are going to be able to earn free cryptocurrencies like Dogecoin, Ethereum, and even Bitcoin.
Burger King Management has made the new promotional campaign official under their marketing program called that Royal Perks. Under this new program, any buyer who purchases more than $5 worth of fast food from any BK franchise throughout the USA is going to be awarded Dogecoin tokens. BK has partnered with Robinhood to make this promotion possible.
Fast Food Lovers to Get Rewards for Placing Orders at Burger King
Burger King has partnered with the online trading and investment platform Robinhood. This platform started by offering the users a chance to invest in stocks of the biggest companies in the world. However, in the second quarter of 2021, Robinhood claimed that 60% of its revenue was a result of Dogecoin trading. In quarter 3 of the same year, this revenue is reportedly decreased by 40%.
Therefore, both Burger King and Robinhood have joined hands to recover their falling sales revenue and give the consumers a chance to earn prizes for their orders. The buyers of the BK are also going to earn a crown for every dollar that they spend on their orders. These crowns and the QR codes that come with their orders can be redeemed in the Robinhood application.
It is not the first time that a mainstream business organization has soughed after the rapidly growing crypto market for increasing their sales. There are many major retail companies like GameStop, Walmart, PayPal, and others that take advantage of cryptocurrencies for launching promotions. BK and Robinhood also teamed up in July this year for a campaign that covered its Brazil stores.
The current campaign is, however, only legible for the consumers in the United States. Every user who places an order above $5 is guaranteed to receive Dogecoin. It is worth noting that the percentage and value of the Dogecoin reward are not specified by the BK marketing team. Furthermore, a selected number of lucky winners also have a chance of scoring 200 Ethereum and 20 Bitcoin units while there are 2 million Dogecoin for distribution. The promotion is launched today and will remain active for the next 21 days.