Google Issues New Policies for Crypto Exchanges to Advertise their Digital Assets on the Search Engine

The search engine behemoth Google LLC has announced a new policy for the digital asset trading platforms for entering into the advertisement stage. In March 2018, the legal team of the search engine enterprise found some legal issues that could threaten the organizations with civil lawsuits for crypto advertisements. However, this year Google has lifted the crypto ban.

For three years, the crypto trading entities were unable to post any crypto-related advertisements. Many exchange platforms have tried to use the platform by appearing as business partners and sponsors for other businesses. Recently, Google updated the support page to provide proper guidelines for the crypto-related businesses to find the policies to qualify for running ads online.

Old Crypto Certifications Issued by Google would be Revoked from August

The cryptocurrency exchange platforms had to acquire a special certification from Google to possess a website and conduct SEO without getting banned on the search engine. However, as per the policy updates issued by Google, all previous cryptocurrency exchange certifications would be outdated as of August 3, 2021. During this time, these crypto enterprises would have a chance to apply for a new certification as per the new policies.

The new policy form would be available to the public from July 8, 2021. All crypto exchanges and digital wallet services that wish to advertise or use the platform would have to comply with the new policies. These entities are required to be registered with a FinCEN (The Financial Crimes Enforcement Network of United States). These enterprises would also have to be associated with a federal or centralized money transmitter or chartered banking unit.

Direct Promotion of Cryptocurrencies are still not available on Google

Google is considered the biggest search engine enterprise globally, with more than four billion users worldwide. The crypto advertisement ban on cryptocurrencies is not lifted completely but rather eased up. Since 2018, any crypto-related businesses like wallets, exchanges, ICOs, sales offers, and trading consultancies were prohibited. 

As per the revised policies, the search engine still does not allow ICOs, decentralized finance trading, etc. The blockchain projects would also not be able to directly promote their native tokens for sales or purchase directly. In addition, crypto trade derivatives like trading signals, investment consultancies, crypto data aggregators, affiliate marketing sites, broker endorsements would also stay out of the acceptable advertisements.

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